

Much like Data Night Out, the opening welcome reception at Tableau Conference is a chance to play with the brand. In 2019, the theme was ‘superheroes,’ and the activation invited attendees to discover their TC superpower before the week began. Leveraging the conference brand colors from that year, I had a lot of fun with this event and all of the illustration and design opportunities. Deliverables included social posts, large LED screens, meter boards and pins.