Data Night Out

Data Night Out is the party at every Tableau Conference, complete with its own sub-brand to make the night feel special. For the 2019 Las Vegas event at The Palms, I leaned into neon signs—bright, bold, and perfectly Vegas. While carrying over the conference colors and data visualizations, it felt like a natural extension of the conference brand. The work spanned digital marketing on-site signage, and most memorably, custom illustrations and animations that lit up The Palms’ 272-foot LED screens.