Salesforce x Olympics

Developed the brand identity for Salesforce’s sponsorship of the 2024 Summer Olympic Games. The project started with an agency partner, I stepped in to ensure the creative more authentically reflected the Salesforce brand. I did so by adjusting color palettes, reimagining applications of the cloud swoop, as well as merged fan photography with Salesforce characters. The results were a vibrant expression of the Salesforce brand, brought to life through a style guide, digital marketing, and onsite event signage.