Tableau Conference 2021
Developed the brand identity for Tableau Conference 2021, the second year of a fully virtual event. The challenge was to make the experience feel fresh and engaging, motivating attendees to tune in. I hand-drew all illustrations and data visualizations, which—combined with a carefully art-directed photoshoot—resulted in vibrant, dynamic creative. Deliverables included a style guide, event website, digital marketing, virtual photo booth, keynote branding, and t-shirt and stickers sent to all attendees.