The Capital City Public Market

Complete rebrand of a local Boise farmer's market, The Capital City Public Market. DaviesMoore was approached with the idea that The Market brings a whole new collection of products to Downtown Boise each week, and a new logo and brand recharge was needed to help represent that freshness. The following logo was chosen and lead the rest of the brand to follow in it's retro footsteps. The muted color palette and variety of display fonts translated beautifully into street signs, business cards, and merchandise.